FLAVORBURST
FlavorBurst is a conceptual oral care brand introducing a line of travel-friendly, giftable flavored toothpaste that combines convenience with unique taste experiences.
FLAVORBURST
FlavorBurst is a conceptual oral care brand introducing a line of
travel-friendly, giftable flavored toothpaste that combines convenience with unique taste experiences.
Burst into
Freshness
2024
FlavorBurst
The FlavorBurst project aimed to craft a bold and cohesive brand identity centered around the theme "burst into freshness". The design approach integrated vibrant color palettes, dynamic splash illustrations
and playful typography to reflect the product’s lively and refreshing character. Core visual assets were developed using Adobe Illustrator, ensuring consistency across packaging, merchandise, and digital applications.
To bring the designs to life, high-fidelity 3D mockups
were created in Blender, producing market-ready visuals that captured the brand’s energetic, youthful spirit.
Each toothpaste variant was designed with its own distinctive flavor story, using color and imagery to create immediate shelf impact.
Carefully curated ingredient highlights and benefits icons were incorporated to enhance clarity and consumer engagement.
Brand & Identity
Packaging Design
Type Design
3D Modelling
Motion Graphics
Logo Design
The FlavorBurst logo brings each flavor to life with a bold, energetic splash of color and movement.
Each variant uses a vibrant, distinct palette to capture
the freshness and excitement of the brand’s promise —
"Burst into Freshness."
The dynamic splash visually embodies the burst of bold flavor and invigorating experience that FlavorBurst delivers. Designed to be lively, youthful, and instantly recognizable, the logo perfectly reflects the brand’s vibrant spirit.
Product Advertisment
The FlavorBurst ad campaign was designed to evoke joy, freshness, and spontaneity.
Through bold colors, expressive typography,
and dynamic composition, the visual aims to capture the essence of youthful indulgence.
The campaign embraces a playful tone,
reinforcing the brand’s core message — flavor
as an experience. By focusing on emotional connection and product utility, the design
invites viewers to associate FlavorBurst with moments of delight and carefree energy.
the campaign taps into the nostalgia of
childhood treats reimagined for a modern audience. The design process emphasized emotional resonance—balancing bold,
eye-catching aesthetics with a sense of warmth
and familiarity.
Logo animation
Developed using Adobe After Effects, tthe FlavorBurst logo animation showcases a seamless transition, morphing dynamic typography into a stylized toothpaste form to visually reinforce the brand's identity.
The smooth, melting motion introduces a sense of energy and movement, enhancing the logo's visual presence. Carefully paced transitions and subtle motion blur contribute to a polished and cohesive animation, making it a strong example of motion design that effectively supports brand storytelling.
Because your smile deserves a
happy ending!
Flavorburst
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