The brand identity for the Rainbow Spirit Festival of Australia was crafted to embody the festival's vibrant spirit, cultural diversity, and inclusive atmosphere.

Rooted in the celebration of unity, self-expression, and the arts, the identity draws bold inspiration from the eclectic visual culture of the 1980s–90s hipster era.

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The design is a bold and joyful visual system that captures the essence of the Rainbow Spirit Festival—a celebration of art, music, and cultural diversity. It is expressive and inclusive just like the community it represents.