Tsar
Made in भारत
Tsar: Made in Bharat is a newly launched perfume brand, celebrating India’s rich heritage with a modern twist. Leading the creative direction and packaging design for this brand, the focus has been on merging regal grandeur with minimalistic elegance.
2025
Tsar: Made in भारत
At tsar, we create more than just fragrances; we create an experience—a scent that evokes confidence, authority, and allure with every spritz.
For some, fragrance is just another accessory, applied without a second thought. but few realize the intricate artistry and effort that go into crafting the perfect scent —from sourcing rare ingredients, to blending them with precision, to designing a fragrance that resonates with power and elegance.
With tsar, it’s not just about smelling good—it’s about wearing a fragrance that defines who you are.
Tsar: where scent meets power.
Tsar's premium packaging design strikes a balance between regal elegance and modern minimalism. The structured layout, refined typography, and delicate illustrations highlight the brand’s sophistication.
Brand & Identity
Packaging Design
Product Design
3D Modelling & Animation
Packaging
The navy blue packaging was designed to evoke
a sense of depth, luxury, and timeless elegance. Inspired by royal Indian textiles and nighttime rituals, the dark color palette creates a strong visual impact while maintaining a refined aesthetic. The clean, geometric layout enhances the structure of the box, and the serif typography adds a regal touch.
Breaking away from traditional silhouettes, the Tsar perfume bottle was crafted in Blender with a bold, angular form. The crystal-edged design creates a striking, luxurious presence, mirroring the brand’s refined identity.
The centerpiece is the crown-shaped cap —
a tribute to Tsar’s meaning, "emperor," and the motto "The Emperor State of Mind."
Every detail, from the sharp facets to the regal crown, reinforces a statement of power, elegance, and modern opulence.
Step into your Reign
As the creative force behind Tsar, the vision was to craft a fragrance that stands as a symbol of modern royalty.
The bold crystal-edged bottle and crown-shaped cap evoke strength, refinement, and individuality.
Rooted in The Emperor State of Mind, Tsar invites customers to experience luxury with unmistakable presence.
Own the spirit of an emperor — bold, timeless, and unapologetically powerful.